SPINNING A GOLDEN FUTURE FOR WELSH WOOL

welsh wool alliance

WELCOME

WHO ARE THE WELSH WOOL ALLIANCE?

We are an open and welcoming wool community membership, who welcome all those interested in the Wool Industry. We are focussed on Wool in Wales but also work with and align with people throughout the wool sector.

The Welsh Wool Alliance is a non-profit membership, who rely on support from our events, patrons and members. We offer different levels of membership and options to become a paid supporter, which accesses additional benefits.

It was co-founded in Summer 2022 by the founders of Wool Wales, and we lead the female heavy board of 12 wool experts & pioneers, who are invested in change. In a few short months the WWA has achieved incredible success and impact, including visiting Downing Street exploring export opportunities, hosting events and meeting regularly at the Senedd, putting the wool agenda at the heart of Welsh Politics.

We host the membership and member resources for the WWA, working in partnership to deliver the best research and projects to action change. Their membership helps mould the path and priorities for the Wool Wales Action Plan.

WORKING FROM FARM TO FINISH ..

WORKING FROM FARM TO FINISH ..

BENEFITS

RESOURCES . EVENTS . COMMUNITY

Membership is FREE

We also have PATRON levels for those who wish to “pay forward” and support our work. In return we offer extra “REWARDS” in the form of products and opportunities.

We will be publishing more resources over the coming months and have Ambassadors who are ensuring we supply focussed content for our 4 key communities:

FARM
MAKERS
COMMERCIAL
RESEARCH

We organise great wool events .. Including the inaugral WOOL EISTEDDFOD for Wool Month in October, held at the iconic Pierhead at the heart of the Senedd in Cardiff Bay.

We also represent our community as part of the CPG (cross party group) alongside Members of the Senedd, meeting 5 times a year working to deliver a 3 year plan.

WHY JOIN?

PEOPLE

A COMMUNITY FROM FARM TO FINISH.

We work collaboratively within wool in wales and across the sector and beyond. We see that change needs people to work together .. we love to host events.

POTENTIAL

SYNERGY IS BETTER.

We are trying to rethink the system .. we welcome mavericks and makers. We try and align talent .. and think outside the box. Future proofing a leading edge.

PROVENANCE

WE BELIEVE IN OUR WOOL STORY.

We learn from and highlight your wool stories .. we are proud of our heritage and are working on traceability projects to support building bridges for change

PROMOTION

SPREADING THE JOY OF WOOL

We actively work with and promote our members, this is either through events or opportunities. We also represent and discuss the industry as a whole.

PROTECTION

A TALE OF LAND AND JOURNEY.

We are actively working on protection projects and marks to support our members and the industry in Wales.

POLICY

WORKING WITH THE GOVERNMENT

We are non-partisan and work throughout the Senedd and Westminster, gaining support from Members and Ministers for the industry. Putting wool at the heart of Welsh Politics.

WHAT NEXT?

PARTNERSHIPS

WORKING FOR COMMON GOALS THROUGH COLLABORATION

We also represent our stakeholders by aligning our purpose with specialist leaders (WWA Ambassadors) who drive change and share resources for their area of expertise. This has meant we have been able to align the passion and achieve momentum and success in a short space of time, whilst remaining focussed on the Alliances key goals of community and collaborative change.

We are driving further goals through micro projects, which have been scoped and mapped within the WOOL WALES ACTION PLAN. This showcases successes, current research and forward recommendations for success.

EVERY PURCHASE YOU MAKE HELPS FUND OUR WORK FROM FARM TO FINISH

Partnered with a vertical operation in the UK that makes and ships to order sustainably directly to you.

CHOOSE WELSH WOOL.