WORK.

MAKING THINGS HAPPEN.

As a purpose driven business, we work for the benefit of the Wool Industry in Wales. Our experience and ongoing relationships within the creative, farming, research and commercial industries allows us to ensure we are highly targeted in our delivery.

“ We ensure all our projects have clear strategic deliverable outcomes, staged for roll out and review, ensuring excellence and value.. driving POSITIVE CHANGE.”

PROJECT SUCCESS

Black background with white text and logo, reading 'Proud to be part of the Welsh Wool Alliance, Cynghrai Gwlan Cymreig, welshwoolalliance.com'.

WELSH WOOL ALLIANCE

Founders of a legacy alliance, who have successfully started to drive and shape industry change, through community driven clear directives, events, projects and policy influence.

A stylized red dragon with the word 'EVENTS' in white across its body, set against a black background.

EVENTS

We work in collaboration with the Welsh Wool Alliance and industry bodies in delivering events that help deliver change and promote the wool industry. 

A herd of sheep with one sheep in the center decorated with multicolored wool, surrounded by individuals from the Welsh Wool Alliance, with focus on the colorful sheep in a farm setting.

EISTEDDFOD

We are the founders of the Wool Eisteddfod - Eisteddfod Wlan delivering it on behalf of the Welsh Wool Alliance at the Senedd in October 2023. 50 Welsh Wool Businesses, over 25 Members of the Senedd, 21 Finalists, 7 Winners and 10 Industry Specialist Judges from Farm to Finish were in attendance at the Iconic Pierhead building. Llongyfarchiadau to all involved!

View of a waterfront with boats docked, historic red brick building with a clock tower, modern arena, sidewalk with people walking, and a black metal fence under a blue sky with scattered clouds.

SENEDD CPG

Our co-founder Jacqui lobbied for and sits on the Welsh Wool Cross Party Group in the Senedd dedicated to the Wool Industry and devolved interests of wool in Wales. If you would like a topic tabled, please contact us in the first instance or why not join the Welsh Wool Alliance to be the first to know about events and current topics.

Diagram showing the wool production process from farm to final use, including stages like flock, fleece, fiber, factory, fabric, fashion, final use, and free cycle, with notes on wool sourcing and British wool stops.

THE F PROJECT

A circular mapping and framework of the wool circle, from which to spring board into further research. It also acts as an effective learning and communication tool and was launched at the Senedd in 2022.

Comparison of hair thickness: human hair at 100 microns, British wool at 30 microns, and Merino wool at 18 microns, showing size differences.

FIBRE GUIDE

A free FIBRE guide was created and published, aimed at small holders and farmers to understand the testing report regarding their fibres received as part of a free testing opportunity with the IWT in Caernarfon. This was at the farmers request when they did not know best practice with harvesting or with reading, record keeping or actioning the results. The IWT subsequently used this as a base for their own publication material.

JUNE 2022
Black background with the word 'MENTORING' in bold white letters and a plus sign below.

mentoring

We have supported numerous businesses, large and small, and work with industrial partners and institutions.

PROJECTS IN PLAY

Cover of a report titled 'Wool of Wales: An Action Plan' with a red background and a stylized Welsh dragon in the background.

WOOL WALES ACTION PLAN.

Authors of a research driven action plan for Wool in Wales - which is supported by our work with multiple projects and partners. This is a plan for the future of the Wool Industry in Wales which we are working on with the CPG

Logo for Aton Textiles with the word 'aton' in large, red letters and 'TEXTILES . TECSTILAU' in smaller, black letters below.

afon TEXTILES

Welsh Wool Textile Community - defining a future blueprint for localised excellence, provenance and protection.

A stylized black letter W with diagonal white lines on the right side against a teal background.

WICKED

Wool Innovation Circular Knowledge Education Design - an apprenticeship scheme

Red circular logo with a white

FARMER CIRCLE

Community driven commercial trial project working with farmers, to drive and maximise value at source. The trial wa scoped and delivered in the 2023-24 wool season.

Close-up of several sheep with curly wool, some with brown and gray wool, resting together on the ground.
Close-up of curly, off-white wool fibers, showing the texture and intricate looped curls.
Multiple spools of white thread arranged on a textile manufacturing machine, viewed through vertical bars.
Stacked folded sweaters in neutral tones, including beige and white, on a plain background.

PARTNERS & SUPPORT

Cardiff University logo with red background and white text
Logo of the Welsh Government, featuring a stylized white dragon on a black background with the words 'Cymru' and 'Welsh Government' in both Welsh and English.
A blue square with large white block letters spelling out 'UK' and 'RE' arranged vertically.
NSA logo in blue on a white background.
A logo for British Wool featuring a shield-shaped design with a red outline, a red sterling silver hook, and the words 'British Wool' in white text. The bottom of the shield contains a stylized British flag.

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