SPINNING A GOLDEN FUTURE FOR WELSH WOOL

welsh wool alliance

WELCOME

The Welsh Wool Alliance is a non-profit membership, who rely on support from our events, patrons and members. We are an open wool community, who welcome all those interested in the Wool Industry. We are focussed on Wool in Wales but also work with and align with people throughout the wool sector.

It was co-founded in Summer 2022 by the founders of Wool Wales, and we lead the board of 12 wool experts & pioneers, who are invested in change. In a few short months the WWA achieved incredible success and impact, including visiting Downing Street exploring export opportunities, hosting events and meeting regularly at the Senedd, putting the wool agenda at the heart of Welsh Politics.

Logo for the Welsh Wool Alliance with circular text and a stylized 'W' in the center.
Black background with white text and logo, promoting the Welsh Wool Alliance and its website.

WORKING FROM FARM TO FINISH ..

WORKING FROM FARM TO FINISH ..

Close-up of multiple sheep with fluffy wool in various shades of white, gray, and brown, lying close together.
Close-up of tangled, curly wool yarn in shades of cream and off-white.
Rows of white spools of thread on a weaving machine, viewed through a blurred structure in the foreground.
Stacked folded sweaters in neutral tones on a white surface against a plain background.

WHY JOIN?

PEOPLE

A COMMUNITY FROM FARM TO FINISH.

We work collaboratively within wool in wales and across the sector and beyond. We see that change needs people to work together .. we love to host events.

POTENTIAL

SYNERGY IS BETTER.

We are trying to rethink the system .. we welcome mavericks and makers. We try and align talent .. and think outside the box. Future proofing a leading edge.

PROVENANCE

WE BELIEVE IN OUR WOOL STORY.

We learn from and highlight your wool stories .. we are proud of our heritage and are working on traceability projects to support building bridges for change

PROMOTION

SPREADING THE JOY OF WOOL

We actively work with and promote our members, this is either through events or opportunities. We also represent and discuss the industry as a whole.

PROTECTION

A TALE OF LAND AND JOURNEY.

We are actively working on protection projects and marks to support our members and the industry in Wales.

POLICY

WORKING WITH THE GOVERNMENT

We are non-partisan and work throughout the Senedd and Westminster, gaining support from Members and Ministers for the industry. Putting wool at the heart of Welsh Politics.

Young man wearing a black hoodie with bold white text that reads "CHOOSE WELSH WOOL". He is smiling and looking down, with hands in the hoodie pocket, standing against a plain white background.
A white sweatshirt hanging on a wooden hanger on a metal rail in a warehouse. The sweatshirt has the phrase 'WOOL LOVER' printed in large, bold, pink letters on the front. Background contains shelves filled with cardboard boxes and warehouse items.
A woman standing on a beach, wearing a white T-shirt with bold black text that reads 'CHOOSE WELSH WOOL,' and black pants.
A person holding a black tote bag with the words 'DEWI SGWLÂN CYMREIG' printed in large white letters, and smaller text 'Welsh Wool Alliance' at the bottom.

CHOOSE WELSH WOOL.